Note: Some Links may be out of date.

Blitz Ezine # 192 December 9, 2002
Resources for Writing a business plan.

Note: This is an archived issue. Some links and/or content may be outdated

The Blitz-Promotions News Letter.
Issue no. 192, Dec. 9, 2002
************ In This Issue **************
Comments
Food for thought
Articles
The Classifieds
Next Issues
Link to this issue online -
http://www.blitzpromotions.com/blitz192.htm
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Blitz Comments
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We did get a chance to 'finally', get rid of the Summer items on the site. I can't believe it either, only a few months late. Now we'll be working on changing all the newsletter archives and pages to match the index page.

One other thing we did is to create some more options for our I Need Links site. Our custom promotion plan has a linking program, many people have asked about getting that aspect of the promotion package, without ordering the complete plan... so now you can.

http://www.ineedlinks.com/

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Food for thought
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All things are created twice. There's a mental or first creation, and a physical or second creation of all things. You have to make sure that the blueprint, the first creation, is really what you want, that you've thought everything through. Then you put it into bricks and mortar. Each day you go to the construction shed and pull out the blueprint to get marching orders for the day. You begin with the end in mind. Author: Stephen Covey

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How to write a business plan - Part 2
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Important - even if you aren't interested in writing a formal business plan, you'll still get plenty of ideas.

Resources -

http://www.sba.gov/starting/indexbusplans.html

We'll be dissecting a sample plan from bplans.com.

To view the sample - go to this url -
http://www.bplans.com/

Click Sample Plans -

Click Sample Business Plans -

There are more than 60 plans there - the one we'll be looking at is the Beverage / Shave Ice plan, so if you would like to follow along, click on that link.

On the left hand side of the page you'll see the navigation bar for the plan. We'll be starting by discussing the Executive Summary and the Company summary.

1.0 Executive Summary
The executive summary, is just that... a summary of what your business is going to do.

Paragraph 1 - what is your business, and why will it do well.
Para 2-4 - explains a bit more about your business / history / definitions.
Para 5 - Where will your business be located and what will you sell.

Highlights are just that - income projections for your business.

Business plan resource - Here is a nice article on income projections.
http://www.entrepreneur.com/Your_Business/YB_SegArticle/0,4621,296233-----,00.html
( May have to cut / copy / paste the link )

1.1 Objectives

Are basically the goals for your business. How much do you plan to make, how much are you going to sell. When will your business show a profit.

1.2 Mission

What will you be selling, where, who will be your target audience.

1.3 Keys to Success

Why will your business be a success. What will make you stand out over your competition.

2.0 Company Summary

Basically you can repeat your mission statement.

2.1 Company Ownership

Who will the company owner be, what kind of tax structure will you be using.

2.2 Start-up Summary

How much cash will you need to start. How will you start your business.

2.3 Company Locations and Facilities

Where will your company be located, why will you be locating there. What are some projections in traffic. What will be the costs. Is any competition nearby.

Next week we'll start on Part 3.

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Newbie Guide Part 11
Planning your Website
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So what pages are you going to start with on your site. One thing to remember is a website is never really finished. As you grow your business, you will need to continually add content to it.

Our goal is to create a 6 to 8 page website.

Some ideas for your pages are:
Index/Main Products page (must have)
Ezine page (must have)
Links page (must have)
Second product page (the follow-up one)
Third product page
Contact page (must have)
An about us page.
Frequently Asked Questions (about your product - helps with your customer support too).
Coming soon.
Product News
Press Releases
Awards/Testimonials
Samples of your newsletter An article you've written about your product / service.
Tips page.
Freebies page.

Next week - finding your websites look.

If you missed out on the first ten lessons - you can find them at the links below.

http://www.blitzpromotions.com/blitz181.htm - Part 1
http://www.blitzpromotions.com/blitz182.htm - Part 2
http://www.blitzpromotions.com/blitz183.htm - Part 3
http://www.blitzpromotions.com/blitz184.htm - Part 4
http://www.blitzpromotions.com/blitz185.htm - Part 5
http://www.blitzpromotions.com/blitz186.htm - Part 6
http://www.blitzpromotions.com/blitz187.htm - Part 7
http://www.blitzpromotions.com/blitz188.htm - Part 8
http://www.blitzpromotions.com/blitz189.htm - Part 9
http://www.blitzpromotions.com/blitz191.htm - Part 10