Note: Some Links may be out of date.

Blitz Ezine # 183 October 7, 2002

Note: This is an archived issue. Some links and/or content may be outdated

The Blitz-Promotions News Letter.
Issue no. 182, Oct. 7, 2002

************ In This Issue **************
Comments
Food for thought
Articles
The Classifieds
Next Issues
Link to this issue online -
http://www.blitzpromotions.com/blitz183.htm
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Blitz Comments
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Last week was extremely busy. I'm involved with a project that is aimed at improving tourism here locally. I hardly ever leave the office (some folks say I'm a hermit), but during about six hours of meetings and presentations on Thursday I managed to get three good design / promotion / networking leads. One a low - mid - range five figure gig (fixing a network for a guy that has seven convenience stores). So I guess I'm going to get out more often, and maybe you should too. We'll be dedicating our October Issues to ways you can increase your sales this holiday season.

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Food for thought
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Anything is possible when you follow your dreams.
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Increasing Sales - part 1
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In October we're going to be talking about how to increase your sales. Here is some things we'll cover.

Part 1 - Give them a second opportunity.
Part 2 - Increase your prices.
Part 3 - Creating a follow up plan.
Part 4 - Check out sales

Believe it or not, everyone doesn't buy something the first time they visit your site or have some kind of contact with you. So if they don't buy something then we at least want to be able to contact them again and/or want them to find something they need so they will bookmark our site and come back again. There are several ways to do this, and some of them are listed below, along with some links for further study.

1. Start a newsletter.
http://www.blitzpromotions.com/100ways-3.htm

2. Have a contest.
http://www.blitzpromotions.com/100ways-5.htm

3. Start a message board.
http://www.blitzpromotions.com/100ways-5.htm

4. Create an autoresponder - this can have free details about your product, or information that your targeted audience may be interested in.
http://www.blitzpromotions.com/100ways-5.htm

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Newbie Guide Part 3
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You now should have narrowed your niche down (or expanded) it. You also have a market without having too much competition. You don't have a product yet, and we aren't going to think about one this week. This week you'll begin to hunt down where your future customers hang out.

If you missed out on our first two lessons you can find them in the links below.

http://www.blitzpromotions.com/blitz181.htm - Part 1
http://www.blitzpromotions.com/blitz182.htm - Part 2

Using the keywords that you found in part 2, use google and type in those search terms and begin to visit the top 10 or 20 sites that are listed for each word.

Prepare a spreadsheet or word doc with the following columns -
Keyword - Website URL - focus of the site - products they are selling - some product prices - do they have a forum/links page- email contact info - notes.

So checking out my keywords for fly fishing - I would search first for learn how to fly fish -

Keyword - learn how to fly fish
Website URL - http://www.schoolofflyfishing.com/
focus of the site - selling courses (main focus)
products they are selling - online and off-line courses, CD roms, books.
some product prices - usually below $100
do they have a forum - no
links page - no
email contact info - contact page
notes - nice site - has a free online course - add this to list of stuff to do to take the course.

Then go to the next one - this is time consuming, but you will start to get a feel for your audience, what they are buying, how much they are willing to pay, and finding targeted places to advertise later on. You don't have to do it all in a day, but you can do it for an hour or two a day. Make sure to visit the forums for sites that have them, post an answer to a question if you can, make sure to create a forums category in your favorites, and save all the forums you find there.

Business basics -

Now is the time to start getting your business setup.
1. Call your local city govt. offices and ask them if you need any licenses.
2. Start to think about a name for your company. You want to do some research for possible trademark infringement of the name. As you're thinking of the name, think of some good names that will relate to your keywords.