Local Search Engine Optimization and Pay Per Clicks (PPC)

Internet users rely on local search for information on products and services. Local search engine optimization will allow people in your local area, searching online for your products and services, to find your business!

* 70% of U.S. households use the web to help make decisions when shopping locally for products or services¹
* Over 400 million local searches are done each month. ²
* Annual local search volume could exceed 20 billion searches in 2006¹
* Local searches are expected to grow at 33% a year for the remainder of the decade¹

Local search engine marketing is a blend of marketing methods and techniques:

• Local natural search engine optimization
• Directory submission
• Pay-per-click (PPC) management.

Local search engine marketing and optimization offers many benefits to small businesses:

• Generate qualified leads and sales from local (city, area, statewide) customers.
• Cost less than the Yellow Pages and Direct Mail.

We offer businesses (small and large) an integrated approach to local online advertising that simplifies the set-up and management of an entire campaign with one monthly bill at the end of the month.

Local Search Engine Marketing Program

We create customized, result-oriented, local search engine marketing programs that integrate search engine optimization, directory submission, and pay per click programs that maximize your ROI.

Search engine marketing campaign management is an essential part of the local search engine marketing effort. We take care of campaign set-up and management from planning, keyword research, keyword submission, bid management, ROI tracking and reporting. We do everything for you so you can grow your business. More information about each of the segments of the campaign are listed below.

Note: If you wish you may use only one of the approaches. Click here to send us some information about your business and we'll be happy to send you a quote.

Local Search Engine Optimization

We use "on-the-page" and "off-the-page" methods to increase your position (and therefore traffic and ultimately sales) for keyword phrases that you choose in the results of the major search engines.

Local search engine optimization includes keyword research and selection, meta tag creation, web site and content optimization, link building, web page submission and campaign reporting.

Optimization of local search listings at Yahoo Local, and Google Local are generated from a compiled search index, which includes information from web crawls, business profile data provided by InfoUSA and Axciom and other business listings.

Local Directory Submission

Local directory submission involves submitting the URL of a web site or web pages to a local directory or the local sections of general web directories. Local listings in directories related to your region / niche are important because they generate direct traffic to a web site and help to increase web site link popularity and rank in natural search results.

Local Pay-Per-Click Advertising

Local pay-per-click advertising offers advertisers an immediate (within a week) way to generate qualified local web site traffic by buying sponsored links on the search result pages at Yahoo, MSN and Google.

To get listed in pay-per-click search engines advertisers bid against each other for ranking on keyword phrases through an auction-style bidding system. Placing the highest bid-per-click price for a keyword phrase achieves the highest placement on the search results page.

The pay-per-click advertising submission program includes: program set-up, keyword research, budget and pricing analysis, ad creation, bid management and ROI tracking.

Tracking

Included in the campaign ( if you wish ) is the ability to measure and analyze the results of a local campaign across natural search engines, web directories, and pay-per-click search engines.

Pricing starts @ $1500 / month.

Click here to send us some information about your business and we'll be happy to send you a local search engine optimization quote.

¹Kelsey Group, 2005 ²Comscore-Media Metrix, 2005