|   Blitz 
                          Ezine #246 Feb 1, 2005 
                        How to create Goals that work for your web business 
                         
                          The Blitz-Promotions News Letter 
                          Issue no. 246, Feb 1, 2005 
                     
                     
                        
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                    Blitz Comments  
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                        We 
                    start a series this week on Goal Making - we hope you enjoy 
                    it.  
                          
                        
                  Make 
                    sure to check out daily promotion hints and tips.  
                        http://smallbizpromo.blogspot.com 
                        
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                    In this Issue 
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                        - 
                    Goal Making 1,2,3 
                    - Tax Risks 
                    - 7 Business Tips 
                           
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                          Food for thought  
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                  The 
                    reason most people never reach their goals is that they don't 
                    define them, or ever seriously consider them as believable 
                    or achievable. Winners can tell you where they are going, 
                    what they plan to do along the way, and who will be sharing 
                    the adventure with them. Denis Watley  
                  Our 
                    goals can only be reached through a vehicle of a plan, in 
                    which we must fervently believe, and upon which we must vigorously 
                    act. There is no other route to success. Stephen A. Brennan 
                     
                     
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                          Goal Making 1,2,3 
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                        Did 
                          you make any goals for the New Year - or do you have 
                          any goals. If you don't then I urge you to make some 
                          (and I'm also preaching to myself here). If you don't 
                          have any goals then you are basically just getting in 
                          a car and driving around with no destination... do you 
                          do that often, hopefully not too often. 
                        Over 
                          the next few issues we're going to talk some about making 
                          goals. When I think of goals I don't think of just things 
                          on a piece of paper but actual small action steps that 
                          make the path to fulfilling the goal. I also believe 
                          in making goals as large as you want them to be. My 
                          Dad has told me many times that if you reach for the 
                          stars, you may not get one, but you won't come up with 
                          a handful of dirt either. This months lesson is simple. 
                           
                        Step 
                          1 - Make yourself a mental note / write down on your 
                          calendar to check our blog on Feb. 8th because that 
                          is when we'll be giving you the next steps. You can 
                          check out our blog at the following link. 
                        http://smallbizpromo.blogspot.com 
                        Step 
                          2 - This week spend 10 or 15 minutes thinking about 
                          where you would love to be in a year, in 5 years, in 
                          10 years. Don't think only about your business, but 
                          all aspects of your life - spiritually, emotionally, 
                          physically, etc. When you dream, dream big. Make some 
                          notes of what you're thinking about, because the next 
                          step will be writing them down.  
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                          Tax Risks of Small Business Employee Benefit 
                          Plans 
                          by Tony Novak, MBA, MT, OnlineAdviser at Freedom Benefits 
                          Association 
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                   Tax 
                    Risks of Small Business Employee Benefit Plans 
                    by Tony Novak, MBA, MT, OnlineAdviser at Freedom Benefits 
                    Association 
                  A 
                    small business owner faces enough risks without the need to 
                    be worried 
                    that the IRS may deny the tax deductions taken for improper 
                    employee benefit 
                    plans. Fortunately, the audit and disallowance of small business 
                    employee 
                    benefit plans is small. Freedom Benefits Association lists 
                    some problem 
                    issues and breaks them into rough categories of risk ranging 
                    from high” to 
                    medium” and low”. A separate category is included 
                    at the end to include 
                    those issues for which we cannot make accurate comments. This 
                    article 
                    considers only the federal tax risks, not legal risks or other 
                    business 
                    risks that may arise. Also, this issue addresses only tax 
                    risks that are 
                    applicable to the employer, not those that may be faced by 
                    the employee. 
                  
                  High 
                    Risk Issues 
                  Deposits 
                    not verified by custodian. If you take a deduction for a 
                    retirement plan, for example, and do not actually make the 
                    deposit with an 
                    approved custodian, there is a high probability that the error 
                    will be 
                    caught. The IRS uses a computerized matching program that 
                    appears to be 
                    very efficient. 
                  Unauthorized 
                    Custodian. If you opened your health savings account with 
                    Merrill Lynch for example and take a deduction on your tax 
                    return it will 
                    cause a problem because Merrill Lynch does not administer 
                    health savings 
                    accounts. (Apparently that has not stopped customers from 
                    opening accounts 
                    so titled). But this error would likely be caught in the IRS 
                    s automated 
                    unreported income matching program. 
                  Improper 
                    Investments. Directing funds from an employee benefit plan 
                    to the 
                    purchase an investment property is a problem regardless of 
                    how great the 
                    investment return. Investments in employer stock face restrictions. 
                  FICA 
                    issues any issue that results in underreporting of taxable 
                    wages is a 
                    high risk issue, not because of the risk of being caught, 
                    but rather because 
                    of the severity of penalties. Small businesses have literally 
                    been shut 
                    down because of sloppy accounting in this area. 
                  Treating 
                    owners as employees - Owners of sole proprietorships, partners, 
                    members of an LLC and shareholders in an S corporation may 
                    not be treated as 
                    employees under most employee benefit plans. It makes no difference 
                    that 
                    the owner is actually working in the business the same as 
                    a regular 
                    employee. This is a common item examined in routine audits 
                    of a business 
                    reporting on a Schedule C or Form 1120S. The risk is that 
                    if improper 
                    reporting is discovered in one year, the other years before 
                    and after are 
                    likely to be also opened for examination of the same issue. 
                   
                    Medium Risk Issues 
                  Discrimination 
                    Issues When some employees do not receive a benefit enjoyed 
                    by others, the result is often a complaint to the IRS. It 
                    is important to 
                    know that in the absence of a complaint, this would be a low 
                    risk” issue. 
                    But the frequency of audits suggests that disgruntled employees 
                    are quick to 
                    point the finger of suspicion. Discrimination is allowed in 
                    all employee 
                    benefit plans as long as it follows prescribed formulas. Discrimination 
                    issues fall into two categories: Discrimination as to eligibility 
                    and 
                    discrimination as to benefits. In either case, perhaps the 
                    best way to 
                    avoid tax problems is to have an outside accountant review 
                    the benefit plan 
                    transactions at the time the tax return is prepared. 
                  Lack 
                    of Third Party Documentation Most pension plans require an 
                    actuarys 
                    report. Self-administered 401(k) plans require that the trustee 
                    be bonded 
                    by an insurance company. Health Reimbursement Arrangements 
                    require that 
                    cash benefits be verified by an independent auditor. Without 
                    these third 
                    party documents, deductions would likely be denied in a general 
                    audit. 
                  Health 
                    plans that defer income Health reimbursement plans are not 
                    intended 
                    to defer income from the current year and postpone it to a 
                    future year. 
                    While this is difficult to detect from a general audit stance, 
                    the IRS 
                    happens to be on the lookout for this issue. 
                   
                    Low Risk Issues 
                  Improper 
                    wording in plan documents. While benefit plan documents should 
                    be 
                    updated every few years to account for changing legal requirements, 
                    the IRS 
                    admits that many (perhaps even the majority of) small business 
                    do not fully 
                    comply with current law. Yet seldom, if ever, do we hear of 
                    a major tax 
                    problem arising from a faulty small business benefit plan 
                    document. Most 
                    issues can be corrected through the IRS's voluntary correction 
                    program for 
                    employee benefit plans. 
                  Group 
                    health insurance administration Federal law requires that 
                    small 
                    business group health insurance plans abide by state laws 
                    with regard to 
                    eligibility, participation and contributions. Yet a high percentage 
                    of 
                    small business health insurance plans do not meet these stated 
                    requirements. 
                    The IRS either looks the other way or, more likely, does not 
                    bother to look 
                    at all. 
                   
                    Unknown Risk 
                  Health 
                    savings account deductions - Health Savings accounts were 
                    brand new 
                    in 2004, so we have little information on IRS examination 
                    procedures. Tens 
                    of thousands of taxpayers are expected to improperly claim 
                    this deduction 
                    over the next few months. With a lack of automated audit programs 
                    and 
                    little human resources attached to the issue, it is quite 
                    possible that 
                    these errors will go undetected. 
                  Deferred 
                    Income Plans New regulations published in late 2004 are very 
                    clear. What's not clear is the IRS enforcement plan at the 
                    small business 
                    level. Businesses with these benefit plans should be reviewing 
                    them now to 
                    determine what changed should be made. Presumably, employers 
                    who make 
                    corrections within a reasonable time will be OK. 
                   
                    Freedom Benefits Association (www.FreedomBenefits.org) 
                    provides low cost 
                    employee benefit plans for small businesses without commissions 
                    or ongoing 
                    fees. 
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                    For Entrepreneurs Only: 7 Powerful Business Tips 
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                    Let's blow away all the chaff. All of it. Whooo. Gone. 
                    What's left? Here are seven business nuggets for you to 
                    ponder. Whether you're seeing them for the first time or 
                    the hundredth time, they're just as powerful. Put a check 
                    mark next to any you've mastered and move on to the next. 
                  1. 
                    Do you know what business you're in? You do? Well, 
                    actually, you don't. Actually, you're in the business 
                    of marketing your business. You've got a great 
                    product AND you've got great service. But do you have 
                    great marketing? Great marketing is the key to a 
                    great business. They need to be combined. Great 
                    business and great marketing. No one can stop that 
                    combination! 
                  2. 
                    Speaking of marketing, YOU are the one who needs to 
                    become the expert on marketing your business to your 
                    market. Don't have anyone else do it. It's an 
                    absolutely essential task. I've tried to delegate it, 
                    and what a failure it's been! You are the only one 
                    who has the ambition, drive and passion to do it 
                    right. Marketing may be hard work, but you'll be 
                    sorry if you ignore it! 
                  3. 
                    Balance in all things. Yes, clever and innovative 
                    beats spending buckets of cash. However, be careful 
                    that your leading edge advantage doesn't become your 
                    bleeding edge pain. The money is where the competition 
                    isn't. But make sure you don't end up in left field. 
                  4. 
                    How important is your Unique Selling Proposition 
                    (USP)? It's absolutely Everything, that's all. It's 
                    the cornerstone of your business. It's your anchor 
                    when storms of trouble erupt. Are you very clear 
                    exactly what your USP is? If not, that lack of 
                    clarity can be the root of a thousand future problems. 
                  5. 
                    Have A Plan. Sure, it will change. But without one, 
                    how do you know if you're doing what you're supposed 
                    to be doing or just meandering around in the muck? 
                    Your customers, suppliers, lenders and associates will 
                    all respect you for having a clear plan. 
                  6. 
                    Team up with others. Of course, you're your own boss 
                    when you work for yourself, which is why you're doing 
                    it. But the world is a big place and you're going to 
                    need help conquering it. Build strong alliances and 
                    advantageous joint partnerships. Find a few mastermind 
                    groups to join. Find a mentor; wait! On second 
                    thought, make sure you have several! 
                  7. 
                    Your business is your ship. You're its captain. If 
                    the ship is sailing YOU, all you've got is just a job. 
                    Your business needs to complement your personality, 
                    and your business environment must be extremely 
                    comfortable for you to be in. If it's not, you'll 
                    tend to be reactive rather than proactive. Your 
                    creativity is what nourishes you. It's important that 
                    your environment is supportive of this. 
                  Count 
                    the number of check marks you made. This list is not 
                    easy. But, of course, you were aware that your business 
                    wouldn't be 100% sugarcoated when you started it. The 
                    promise of wealth and freedom still makes it worth every 
                    minute. 
                   
                    About This Author - 
                    Oliver P Rochester has had the most stringent boss of his 
                    life for the last decade - himself. Employees come and go 
                    but his boss stays the same. This is how he likes it. 
                    You can read more articles about small business at 
                    http://www.Dsmallbusiness.com 
                     
                  
                   
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                    Links you can use - 
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                  Bravenet 
                    has some excellent quick reference pages - including HTML, 
                    CSS, Colors, and Unique Characters. 
                    http://resources.bravenet.com/quickref/ 
                     
                  A 
                    resource page with directories you can submit to: 
                    http://www.strongestlinks.com/directories.php 
                     
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                    Fun and Games 
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                  Check 
                    out how your house looks like from outer space - you can check 
                    it out using this site. 
                    http://www.terraserver.microsoft.com/ 
                     
                  Kids 
                    running out of things to do - if they like to color then they 
                    (and you) will love this site. 
                    http://www.coloring.com/ 
                     
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                    Ads 
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                    Useful links to our site 
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                  Find 
                    more useful promotion and design articles here - 
                    http://www.blitzpromotions.com/articleindex.htm 
                  Check 
                    out our archives for issues you may have missed. 
                    http://www.blitzpromotions.com/ezinearchives.htm 
                     
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                    Next Issues 
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                  March 
                    - Wrap up of our discussion on goals. 
                     
                     
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                    Final Thoughts 
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                  Tim 
                    and Lisa Hamblin  
                    Tisa Enterprises  
                    PO Box 221  
                    Hazard KY 41702  
                    http://www.blitzpromotions.com  
                    http://www.crochetnmore.com 
                     
                    http://www.webpageplanner.com 
                     
                    http://www.ineedlinks.com 
                     
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