Ezine #245 Jan 4th, 2005
Tweaking Froogle to get better results for your business
The Blitz-Promotions News Letter
Issue no. 245, Jan. 4th, 2005
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New Year !!
hint - if you're like me and will forget the date on
your checks - take a moment and fill in the year now
- then you want make too many goofs.
sure to check out daily promotion hints and tips. This
week we'll be talking about three easy ways to maximize
your holiday traffic.
an extra month of promotion free when you choose any
of our monthly promotion plans. Details can be found
In this Issue
- Linking - how much is too much.
- Business Planning
Food for thought
No one can get your goat if they don't know where it's
Speaking of Froogle and
shopping engines in general I found a very nice article
that reviews them. You can find that at the following
few articles below are excellent resources on tweaking
Some nice hints can also
be found here -
Links - How much is too much -
The Number Of Links On A Page Affect Ranking?
by Jon Ricerca
Lots of research has focused on inbound
links to a site,
but little has focused on the number of links actually
a page (outbound or to other parts of a site). Many
gurus have recently been talking about something they
call "PR Leak" which seems to be a theory
that the more
outbound links you have, the more your page rank on
Google "leaks" away. That concept isn't found
academic papers published by the founders of Google,
does seem to be accepted by a majority of SEOs. I decided
it was time to take a look at the number of links present
on a page and how that number correlates with ranking.
The methodology: I gathered the results
of the queries
that were naturally performed last month by myself and
three associates using the two leading search engines
analyzed them. I counted the number of links on the
(references to "href") and tabulated the results
the ranking of the URL in the search results. The
tabulated results were finally converted into a
normalized "ranking correlation." The results
for each of
the two leading search engines were kept separate so
we could discover any differences between the two leading
search engines for this factor.
The resulting graphs show the results
for groupings of
number of links normalized into a number between -100
+100 showing the likelihood of being ranked higher/lower.
A value of +100 shows that all 10 rankings were in the
proper order to show that pages of the studied value
ALWAYS rank HIGHER than pages of another value. A value
of -100 shows that all 10 rankings were in the proper
order to show that pages of the studied value ALWAYS
LOWER than pages of another value. Numbers in between
the varying likelihood of rankings proportionally between
100 and +100.
That is the number you see on the Y-axis.
On the X-axis,
we have the number of links found. They are grouped
sets of 10 in order to increase the statistical
significance with the amount of data we had available
analyze. Here are the graphs for the two leading search
The number of links were grouped in
this way in order to
increase the number of data points available.
Unfortunately it also reduces the precision of the
results. One is able to see that 91-100 links rank much
higher than 1-10 links, but you are unable to see if
links rank differently than 79 links (for example).
The result is very conclusive. Both
leading search engines
rank pages with more links much higher than pages with
fewer links! Once again, it appears that the SEOs touting
the "PR Leak" theory are simply wrong. If
held any weight at all, we should see the exact opposite.
Pages with more links should rank lower on average.
1. There was no exercise to attempt
to isolate different
keywords. I merely took a random sampling of the queries
performed by myself and three associates during the
2. This is merely a correlation study,
so it cannot be
determined from this study whether the leading search
engines purposefully entertain this factor or not. The
actual factors used may be far distant from the factor
Ricerca is one of the leading researchers and authors
of the Search Engine Ranking Factor (SERF) reports at
SearchEngineGeek.com. For access to the other SERF
reports, please visit:
Learn The "Secrets" Of Business Planning!
© 2004, Jon Kogan, All Rights Reserved.
everyone needs or wants more money than they currently
have, and with this desire most of these people would
start some sort of extra income producing project. The
is, not many of these people seem able to fit "a
into their time schedules.
true that people are very busy, but extra time for some
sort of home-based extra income producing project can
always be found. Here is the most important "secret"
relating to starting and building a profitable home-based
of what kind of business you start, you must have the
capital and the available time to sustain your business
the first six months of operation on the basis of not
any money. Most importantly, you must not count on receiving
spending any money coming in from your business, on
for your bills, during those first six months. Any and
income from your business during those first six months
be reinvested in your business in order for it to grow
your planned first year potential for it.
down with pencil and paper, and list your daily schedule.
What time do you wake up - then step-by-step, list everything
you do each day. Most people will find that they have
3-hours each day that can be utilized in a more constructive
efficient manner. As we've already noted, you may have
up the time you waste in your local pub or a few of
television programs you watch, but it should be worth
it in the
time management boils down to planning what you're
going to do, and then doing it without back-tracking.
making a list of the things you want to do tomorrow,
evening before you jump into bed. Schedule your trips
store or wherever to coincide with other things you
have to do
and with your trips to or from work. Organize your trips
take care of as many things as possible while you're
out of the
chores you have to do at home, set aside a specific
time to do them, and a specific amount of time to devote
For instance, just one hour a day on yard work would
make your property the envy of all your neighbors. Don't
do a week's work in one big flurry. Whether it's painting
house, fixing leaky faucets, or mowing your lawn and
your shrubs, do a little bit or one particular job each
you'll be amazed at your progress.
care of all your mail the day you receive it. Don't
those bills and letters pile up on you. If you're unable
a bill immediately, file it in a special place that's
and note on the envelope the date you intend to pay
your letters the same day you get them.
important thing is to think of your time as your most
valuable asset - it is - so organize what you have to
what you want to do. From there, it's just a matter
arranging your priorities.
you start listing and planning what you want to do,
them carry out your plans, you'll find plenty of "extra
for handling virtually any kind of home-based income-producing
project. People in general may not like routines or
but without some sort of plan relative to what is supposed
done, the world would be lost in mass confusion.
secret of all financially successful people is simply
they are organized and do not waste time. Think about
your own activities - and them see if you can't find
a couple of
extra hours in each day for more constructive accomplishments.
you begin planning, and then when you actually become
involved in an extra-income-producing endeavor, you
it exactly as you've organized your regular day-to-day
activities - on a time-efficient basis. Do what has
to be done
immediately - don't try to get done in an hour something
going to take a week. Plan it out on paper what you
have to do,
what you want to do, and when you're going to do it
- then get
right on each project without procrastination.
and above all else, when you're organizing your time
and your business, be sure to set aside time for relaxation.
sure to schedule time when you and your spouse can be
You must not involve yourself in anything to the extent
exclude other people - particularly your loved one -
stock of the time you waste each day, and then
reorganizing your activities is what it's all about.
matter of becoming time-efficient in everything you
really easy to do, and you'll not only accomplish a
you'll become a happier person.
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Links you can use -
Google now seems to be
updating "on the fly". Previously the updates
were monthly now they are much more frequent. Some details
on this can be found at the link below.
Useful links to our site
more useful promotion and design articles here -
out our archives for issues you may have missed.
New Year is like a clean black board - how you fill
it is entirely up to you.
and Lisa Hamblin
PO Box 221
Hazard KY 41702