|
Blitz
Ezine # 229 October 6, 2003
Advanced Search Engine Optimization Techniques - Learning from your Competition
Note:
This is an archived issue. Some links and/or content may be outdated
The Blitz-Promotions News Letter
Issue no. 229, October 6, 2003
This issue on the web -
http://www.blitzpromotions.com/blitz229.htm
Subscribe to our Ezine
http://www.blitzpromotions.com/subscribe.htm
***************************************************
Please Visit Our Sponsors ***************************************************
Check
out this great selection of gift packaging supplies for retailers,
organizations, artisans and crafters.
http://www.macpaper.com
We have packaging supplies for Holiday and Everyday needs, including
gift bags and boxes, giftwrap, ribbons and bows, tissue papers
and more. The holiday rush will start soon. Check out this site
today!
http://www.macpaper.com
5-5
************
In This Issue **************
Comments
Food for thought
Articles
The Classifieds
Next Issues
Link
to this issue online -
http://www.blitzpromotions.com/blitz229.htm
++++++++++++++++++++++++++++++++
Blitz Comments
++++++++++++++++++++++++++++++++
We
need your feedback. Are you enjoying the series on advanced search
engine optimization techniques? If so why? If not why? Your feedback
helps us to know what to publish.
Would
you be interested in an in depth tutorial for each lesson - with
video and audio explaining the procedure in depth.
Would you like us to publish a series on something else. You can
just reply to this email and send us your comments.
+++++++++++++++++
Food for thought
+++++++++++++++++
Most
successful people have a "can do" attitude. While failure is always
a possibility, they don't become fixated on avoiding failure and
approach life with an upbeat attitude.
From
the article below.
+++++++++++++++++++
Advanced SEO Techniques.
Dissecting your competition Part 2
+++++++++++++++++++
This
week we'll be continuing to work on learning from your competition.
You
should have your spreadsheet from last week. You need to do this
for each of your competitors and each of your keywords.
e)
Back Links
Using
the google tool bar - click the information symbol and then click
on the backword links. This shows you how many pages that are
linked to their site. Write this number down in the column.
f) Page highlights
Does
anything stand out on the page - if so what. Are image tags used.
Take a closer look at the meta tags, do they use a comment tag.
Anything different about it - jot all that down in the box. How
much text is on the page.
g) Anchor text
Using
the backword links - click on each of the links - how is their
site linked to others. The text we especially want to pay attention
to is the clickable portion of the text. Do they always use the
same text, do they use different text. Does that text have the
keywords that you're working on within it.
h) Keyword positioning
Where
are the keywords on the page - list all instances of the keyword(s)
- if it is a keyword combination that you're working on then list
only instances of the combination. Ctrl - F will be your friend
during this exercise since it can easily search the whole page
for the words. List each instance of the positioning.
Example
-
Title of page - bold,
paragraph 1 - 2 times,
paragraph 2, 3 times, 1 bold and hyperlinked....
etc.
Next
week we'll start working on your meta tags.
+++++++++++++++++
Links you can use -
+++++++++++++++++
A
nice tutorial site for html.
http://www.pagetutor.com/
+++++++++++++++++
Stepping Stones to Success
by Bob Osgoodby
+++++++++++++++++
The
late Norman Vincent Peale was a controversial preacher who burst
into public consciousness with his best-selling book, "The Power
of Positive Thinking". He felt that ordinary people could become
really quite remarkable if they believed in themselves, and if
they do, they will find the secret of success.
So
many people trying to start a business, don't believe in themselves.
They look for advice from self proclaimed "gurus" and try very
little on their own. Any MLMer will tell you about the power
of duplicatable systems. While much of this is true, and it is
not always necessary to re-invent the wheel, many miss a very
important point.
A
duplicatable system does not demand that you memorize a script.
It basically means that you know your product, and have seen what
has worked for others, and follow their lead. If you add your
own ingenuity and sales efforts, you will do even better.
If
you aren't the creative type, it really is best to follow a tried
and true system. But if you are, you are selling yourself short
if you don't branch out and develop some of your own techniques.
If you believe in yourself as well as your product you have a
winning combination.
If you look back in history, you will see many examples of ordinary
people who have achieved extraordinary results. Many of the best
known people, who have left their mark in the pages of history,
failed a number of times on their climb up the ladder. This is
not a "history lesson" so we won't go into the specifics, but
there is no doubt this is true.
These
people all had something in common. They had self confidence
as well as tenacity in achieving their goals, and a sense of fulfillment.
Most successful people have a "can do" attitude. While failure
is always a possibility, they don't become fixated on avoiding
failure and approach life with an upbeat attitude.
You
must however have a goal clearly in mind. This can be referred
as a vision of what you want your life to be. It's like the parent
asking their child what they want to be when they grow up. If
you don't have a clear vision as to what you want to be, your
odds of success are greatly diminished. You, and only you, can
decide where you want to go on your travel through life.
But
you can't sit on the top of a hill and think pleasant thoughts
all day. You have to come down to the real world and set your
goals and objectives. You have to set priorities and have a plan
to meet them on a regular basis. You must have a plan of action,
and follow it. In other words, "plan your work and work your plan".
While things come up to delay you at times, you must meet your
goals each day. You must be organized, and have a system in place
to attain your objectives. Without one, your ship will certainly
founder. Excuses don't count. Leave these behind you. Build your
own personal image of success.
Do
you spend any time honing your skills? Community involvement
is a great way to do this. Get out and meet people. Do some
public speaking - anything to allow you to practice your techniques
when dealing with people. Most sales are not product driven.
If people believe in you, you are more than halfway home to making
a sale.
If
you are fired with enthusiastic ideas and allow them to dominate
your thoughts, you will find that new horizons will open. As
long as your enthusiasm lasts, so will new opportunities. Don't
wait for the world to beat a path to your door - it won't. Search
out and seek new ventures.
Allow
yourself to think outside the boundaries. Remember, failure is
merely a stepping stone on your road to success, and if you exercise
positive thinking, you will reach your objective.
Did
you know that subscribers to Bob Osgoodby's Free Ezine the "Tip
of the Day" get a Free Ad for their Business at his Web Site?
Great Business and Computer Tips - Monday thru Friday. Instructions
on how to place your ad are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
+++++++++++++++++
Classified Ads
+++++++++++++++++
Make
sure to visit our sponsors.
++++++++++++++++++++++++++++++++++
++++++++++++++++++++++++++++++++++
Like
this newsletter? Forward it to your friends or send them a note
from Recommend It.
http://recommend-it.com/l.z.e?s=851957
Find
more useful promotion and design articles here -
http://www.blitzpromotions.com/articleindex.htm
Check
out our archives for issues you may have missed.
http://www.blitzpromotions.com/ezinearchives.htm
Next
issues
(May change according to how long winded we are)
Oct. 13th - Meta Tags
Oct. 20th - Keyword Density
Oct. 27th - Page rank / Links
Nov 3rd - Page highlights
Nov 10th - Header text
Nov 17th - Keyword positioning
Nov 24th - Wrap up.
Dec.
- The best of Blitz
Tim
and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com
|
Info
Products
Do it yourself
