First my apologies for not writing yesterday... today you'll get a double dose.


The first page that we want to create will be the page that we use in our free promotions. Basically we're going to drive traffic to this page from banners and a pop up / exit page program. The programs we'll be using this have categories, so even if your site isn't all about web promotion, you'll still be able to use it. So during this planing stage you need to think about your customers - what type of information are they looking for, what discounts or items might they be able to use for free. The first thing we need to do is figure out what will go on the page - then we'll create those items - then we'll build that page around them.


So think of 3 or 4 things you can offer for free. Some ideas would include: a discount coupon, a autoresponder series of helpful tips, a sample of your product or service, a free guide that has something to do with your product or service. The goal will be to give folks a taste of what we offer, and later they will buy. See you later today.