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Farmer Update - Some tips for improvement The internet has been abuzz over the past weeks about the 'farmer' / Panda update. What happened in a nutshell is places that contained large amounts of content / mostly articles were slammed. If you've been paying attention to our blog then you've seen numerous links telling you about the different things that have been happening. We're here to provide with you some things to make sure you're doing. 1. Review the content on your site - make sure that it's original and if it's less than 400 words then work on expanding your current content and make sure any new content is 400- 500 words. If you have any questions about the originality of your content then you can check out copyscape. 2. If you've been using article marketing to drive traffic you'll want to look at your strategy. If you've been using good original content then you have no worries. In the next few weeks and months I do see traffic returning. If you were creating junk, then again you'll want to work on creating better stuff. A good post from one of the articles sites that was hit by the update can be found here - 3. If you have products that you sell, you will want to expand the product descriptions from their current level by 50-100%. Example your product listing has 100 words - you'll want to expand that to 150-200 words. 4. Be careful that you are using a quality link strategy. One thing that is rumored is a decrease in the value of keywords in the domain. This would be much harder for them to implement since many brand names have a keyword within the domain. 5. We've been thru many 'big' updates over the past 10+ years. One thing that always happens is there is a huge change. Think of it as a pendulum that swings out wide, then back a bit and so forth until it settles in it's new place. When you're making changes and if you're trying to 'out think' Google or 'game' them, don't. Sooner or later you will be caught. I am sure I don't need to tell you about the power that audio and particularly video is having on the internet right now! If you have been online for any amount of time you really couldn't miss it. Audio and video provide you with a way to reach your market faster and easier than a blog and provides you with an opportunity to show off your expertise. Here are five great ways to use them for your online business: 1. As a way to interview people. Get the person on the phone or in front of the camera and ask them as many questions as you can. Interviews are a great way to provide value to your subscribers from a leading expert in your niche. 2.As a free giveaway. Create two or three audios or videos that you can give away to entice people to join your email list. 3.Crate an information products. Information products don't have to be ebooks only or in text form. 4.To teach. Create a how to type video and show people how to do something. 5.Review products. I remember buying a piece of software after watching an affiliate demonstrate how easy it was to use. It was the determining factor in making me buy it. So there are five easy ways to use audio and video. There are many more and they provide you with a great way to reach out and touch people in a way that is far more powerful than just text. Sincerely, Jack Humphrey
+++++++++++++++++ A free blogging course - http://courses.sitepoint.com/gettingstartedblogging Good stuff - the quarterly research report. ++++++++++++++++ Some marketing tips - What is undercover marketing - http://blogs.sitepoint.com/2010/01/29/undercover-marketing/ A very interesting campaign - http://www.youtube.com/watch?v=k7bPuDd1W80 Some tips for writing a press release - http://www.sitepoint.com/newsletter/viewissue.php?id=2&issue=481 +++++++++++++++++ Share this with your kids - How big is it really?
Interesting - http://freakonomicsbook.com/ Ezine Archives links to all our past issues (well most of them) in one place. +++++++++++++++++
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