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Winter Storm, Google Keys

by admin on January 22, 2016

The Penguin The Penguin

Just wanted to post my normal Friday bits before the winter storm hits with full force. We’re supposed to get about a foot plus of snow but we’ve had freezing rain since about 4am or so this morning and that is never a good thing.

It doesn’t matter too much how that Google tweaks their algos. Their goal is to provide good results to someone that is searching… don’t forget that. Think of it like a store, if you went every day looking for something and could never find it, or it took you hours to find a loaf of bread, would you go back? Nope.

While having thousands of words on a web page doesn’t make your page wonderful, check out this article –

http://searchengineland.com/study-quality-backlinks-comprehensive-content-are-still-biggest-factors-in-google-rankings-240575

Between 1900 and 2000 words seem to be the sweet spot, along with some good inbound links. Remember with that content you need to engage your user so they start reading and continue to read at least for a few seconds before hitting the back button.

Some more updates – http://searchengineland.com/google-core-algorithm-updates-continue-as-seos-notice-weekend-google-update-240415

It all comes down to good / useful content.

I hope wherever you are you are safe and warm and have a wonderful weekend – I’m sure I will be shoveling something.

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