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The Penguin Update – Assessing damage, What to do next

by admin on May 2, 2012

Humbolt Penguin at Whipsnade Zoo.

Humbolt Penguin at Whipsnade Zoo. (Photo credit: Wikipedia)

As you know Google had another update last week. Why do they always name these updates after cute animals. I mean first we had Panda and now we have Penguins. Couldn’t we have something like a non cute animal… something that hurts you… like wolf or dragon. As with any update some sites got hurt with this update. Something you need to remember is for every spot that was lost someone else gained. Today we’re going to talk about how to figure out some things that happened no mater what kind of update you’ve experienced. Then Friday we’ll talk about what exactly happened with Penguin (or what we thing happened).

Here are some things you need to make sure you’re doing –

1. Figure out your money keywords. These keywords are those that give you the most money for searches. An example. Let’s say you have a site about prom dresses. You get traffic for prom dresses and Pink prom dresses. The pink prom dresses keyword converts 10 times better. So pink prom dresses would be a money keyword. You should know at least your top ten money keywords.

2. You should know the averages for your business. You should know how many sales you get for a good day, for an average day, and a poor day. This is one way you can tell if an update happens even if you’re not tracking your stats everyday.

3. You should check your analtyics weekly and positions for your money keywords monthly.

4. You should know who is in the top 30 positions for your money keywords.

5. You should know who your top 5 or so competitors are.

These are things you should know… even before an update happens. We may do a series about each of these.

So when you notice a day when your sales are particularly low… you check your analytics and your traffic is down… you check your money keywords and they are all down. So what do you do?

1. Don’t panic. Check again the next day. SERPs fluctuate at times, sometimes on a daily basis. If they continue to be poor then..
2. Start a spreadsheet. Note your current positions. Note your competitors positions. Note the top 30 Serps.
3. So did everyone go down. You’ll now want to check the new leaders for the SERPs, note especially any gains or losses that you were tracking. Now when you have these you’ll want to find out what things changed in the update. We’ll talk about what changed with Penguin on Friday.

Enjoy your day.


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