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Super Bowl, Copywriting tips

by admin on February 12, 2016

It’s Friday, winter has returned this week – it snowed almost every day, not a ton, a couple of inches at a time. I’m ready for summer. I hope you got to watch the Super Bowl. This year I really wasn’t for a team, since the teams I normally cheer for lost in the playoffs (or didn’t make the playoffs). If you like defense, then you should have loved watching the game.

I did watch the commercials too. There were some winners and losers, I’m sure that you have your favorites too. It would be interesting to see how many Amazon Echo’s were purchased last week. I talked some more about the commercials I liked / didn’t like, earlier this week.

http://www.gasmileageguide.com/gas-savings-blog/super-bowl-ads-my-take/uncategorized

82 percent of searches of Super Bowl ads came from mobile – doesn’t really surprise me.
http://searchengineland.com/google-82-percent-of-super-bowl-ad-searches-happened-on-mobile-up-from-70-percent-242050

If you sell products (brand products- that other retailers sell) and use Google Shopping, you have some changes coming up – http://searchengineland.com/retailers-gtins-required-by-may-16-for-google-product-listing-ads-242292

A good look at benefits vs. features and how to sell more of whatever product your selling.

http://webmarketingtoday.com/articles/120273-Benefits-vs-Features-Understand-the-Difference-Boost-Sales/

Make sure that you’re using these methods with your SEO. http://searchengineland.com/jump-start-seo-6-surefire-tactics-240114

I hope you have a wonderful weekend.

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