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Summer is winding down

by admin on August 15, 2013

Spring Means Green and HOPE has Arrived! Spring Means Green and HOPE has Arrived! (Photo credit: cobalt123)

Hope you had a wonderful summer, we did! Now I guess it is time to get back into the swing of things and so that’s what we’re going to do. Next week we should get into a more normal posting rhythm, we’re going to try at least a post a week, of good stuff that will help you grow your business.

So did you learn anything this summer?

One thing I need to remind you, if you’re chasing Google, then you’re doing it wrong. Certainly we all need Google to help us grow our business, but if you only focus on them, and for whatever reason they change their algorithm and your site crashes, then what happens. One thing that makes me shake my head is people that don’t follow up and market to your current customers. Unless you’re selling something that people only need once in a life time, then you need to follow up with them.

My daughter and my wife both like to shop, they are signed up with all the stores they enjoy going to, one of the best marketing campaigns is from Victoria Secrets, they have it down to a science. They use coupons, free stuff and other ways to get more money out of you. One of the best ways I think they market is when you get a discount if you use their credit card, this helps them in a few different ways. They earn interest from your purchase and they get a chance to mail you something every month. Pretty cool, and my daughter gobbles it up and keeps buying stuff.

They also give you coupons after you purchase something that usually doesn’t start until a month after your visit. So the lesson for you is, if you aren’t marketing to your present customers you should be. If you can’t afford direct mail right now then use email, you should have their email address from when they order, you should have that saved as a separate email list somewhere and you should send them your best coupons, after all they have purchased from you before and are much more likely to buy from you again.

Enjoy your week.

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