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Old Websites – SEO Wakeup Call – Facebook not important? [Matt Cutts + Video]

by admin on January 29, 2014

Old News - canon rebel t2i (Photo credit: @Doug88888)

Some SEO news to warm you up, or maybe get you moving. I think this is one of the worst winters I’ve experienced, since high-school. I don’t know about you, but I’m more than ready for Spring.

Matt Cutts talked some this week about older websites. Older sites have gotten a pass over the years, now they may not, especially if they have a bad “user experience”.

My recommendation to you:

If you have an older site (let’s say ten years plus).
You’ve had some good rankings for keywords (first page)

Then you need to:

  1. Evaluate your user experience. There are many ways to do this. One of the easiest is to look at your analytics. How long are visitors staying on your site and how does that compare to your competition.
  2. Change your site. Again, a wonderful time to see what your competition is doing. I know you’ve been monitoring them every month or so. Pay particular attention to any that may be new.

Here’s a news piece that talks about the same thing.

http://searchengineland.com/googles-matt-cutts-explains-older-sites-wont-always-keep-current-rankings-182743

Are you good at headlines? If not then you may want to read this, some good tips.

http://searchenginewatch.com/article/2325076/How-to-Write-Headlines-Google-Will-Love-You-and-I-Will-Click-Read-and-Share

More from Mr. Cutts this week. He says that FB and Twitter DO NOT affect your SEO rankings. I have done some tests and I don’t think he is telling a lie. I do social campaigns for a number of different reasons and none of them have to do with SEO. One of the reasons I Facebook is it brings in a positive ROI – both through paid advertising and from posting. I also think it helps you connect with customers, and is a wonderful way to let them know about specials you may be having.

The video is below.

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