I think I’ve mentioned this before but it just keeps going on…. One of the things we do is Social Media for folks. We did an advertising campaign for one of our clients a few months ago. He had a pretty small test budget (about $25 / day) – again he likes to test things. The ad was pretty simple and straight forward and pointed to his site. We included all the tracking stuff as we normally do and ran the campaign, tweaking things daily for the optimum effect. If you’re using facebook that is one thing you certainly want to do because you bids can move around pretty fast. The more clicks you have on the ads, the lower the costs. I consider any campaign a success that makes more that it spends. If it doesn’t do that after x number of impressions then it’s time to tweak it and change things. I think we ended up doing about 20 or so variations of the campaign. The cool thing is even 2 months after the campaign ended we are still getting clicks from the campaign… obviously people from facebook came to the site and then bookmarked it. We’ve also gotten sales from those bookmarks. Have any of you experienced something like this – I’m just curious if it is related to the niche we’ve been promoting or if it happens in other niches as well. This is the first time I’ve seen something like this so it may just be the niche.
Speaking of keeping visitors on your site, here’s an article that will help keep visitors coming back to your site for more information.
Finding a good balance between your paid and organic traffic can sometimes be a pain in the but – here are some tips to help you out.
Google Plus is in the search results – things in your public feed are getting shown within the organic results. This shouldn’t be a surprise… but it may have come a bit quicker than I thought it was. If you haven’t been thinking about your plus strategy – start thinking about it because your competition will definitely be doing just that.