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A Marketing Idea to Try

by admin on February 25, 2013

Used Car Lot Used Car Lot (Photo credit: Hugo90)

Hope your Monday is going well. My weekend went way too fast. My daughter got her permit last week so I’ve been helping her car shop. I’ve helped her do a whole lot of research and I discovered something pretty interesting that you may want to test in your advertising mix.

I live in a small town in Eastern Kentucky and even here Craig’s List had some nice listings within a reasonable driving distance from where we live. One other thing I noticed was that Craig’s list works (especially for cars). I spoke to several dealers that use the list exclusively; some didn’t even have a website. Within the listing they make sure to include some nice photos, description and in the photo they also include their primary phone number.

I’m sure most of you reading this aren’t car dealers, but I’m sure you could sell something that would work if you think about it.

You’re also able to post job listings, services you offer, gigs you’re looking for and things you have for sale. Some ads will cost you a small fee. I did some looking and “creative services” don’t cost anything. Remember that ads are listed from current to older, so you’ll want to keep your listing current. Remember you want to make sure you have some good content in your ad so make sure you have a good one.

This should take you only an hour or so to set up everything and test it. Some things will work and some won’t. If it doesn’t work you haven’t spent much money and just a little bit of your time.

Enjoy the rest of your Monday.

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